Big Sean Warns Rap’s “Big Three” On New ‘Whole Time’ Freestyle

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In the world of hip-hop, big names like Kendrick Lamar, Drake, and J. Cole are often seen as the top dogs. This is about to change. Big Sean has dropped a new track called ‘Whole Time (Freestyle).’ It’s not just any song. It’s his way of saying he’s in the game too. His latest release is not just music—it’s a bold declaration in the ongoing discourse about hip-hop’s reigning champions.

On Wednesday, March 20, the artist from Detroit shared his thoughts through his ‘Whole Time’ freestyle. He rapped over a slower version of The Pharcyde’s ‘Drop,’ a track produced by the late Detroit native J Dilla. In a music video he shared on YouTube, Sean Don opened up about his struggles with consistency.

Decoding the Layers in Big Sean’s ‘Whole Time (freestyle)’ Music Video

In 2015, Billboard gave us a rare glimpse into Big Sean’s personal life, showcasing his affinity for wearing his emotions not just on his sleeve, but also through his extensive vintage shirt collection. It’s no surprise then that Big Sean begins his verse donning a classic Wu-Tang Clan tee—a nod to his roots and influences. He confesses, “I think where I lack most as an artist is consistency. I just haven’t had the energy to compete with enemies, or y’all so-called bigger three.”

A pivotal moment occurs when he delivers the line, “Even if you were my son, you couldn’t belittle me.” The camera shifts to show an episode of Dragon Ball Super playing in the background, featuring Golden Frieza speaking, seemingly syncing with Big Sean’s lyrics. This scene is loaded with symbolism. Frieza, once the feared emperor of the universe known for his ruthlessness, represents resilience and rebirth. Despite being defeated, Frieza’s return in a new golden form signifies his relentless pursuit of power and revenge after training. This mirrors Big Sean’s own journey of self-improvement and determination to rise above his challenges and critics, likening the hip-hop industry’s competitive nature to Frieza’s quest against the Saiyans—specifically targeting the “Big Three” of hip-hop: Kendrick Lamar, Drake, and J. Cole.

Watch the ‘Whole Time (freestyle)’ Music Video


As the freestyle progresses, Big Sean muses, “My life got more layers than a secret identity,” while the camera unveils a gold leaf Buddha statue. Hip-hop, like Buddhism, is about liberation. This imagery links hip-hop’s liberation to Sean’s complex life. He hints it’s not all seen by the public. Big Sean invites us to look deeper. He suggests there’s more to his life and music than we know.

Revisiting The Journey of Big Sean

Big Sean, born on March 25, 1988, in Detroit, Michigan, is a well-known American rapper and songwriter. He caught the spotlight after signing with GOOD Music, owned by Kanye West, in 2007. Later on, he also joined forces with Def Jam Recordings and Roc Nation. Big Sean stands out for his unique style, deep lyrics, and the way he mixes personal life stories with bigger ideas about dreams, love, and fame.

He dropped his first big album, “Finally Famous,” in 2011. It had popular songs like “My Last” with Chris Brown and “Dance (A$$)” with Nicki Minaj. After that, he released more hit albums like “Hall of Fame” in 2013, “Dark Sky Paradise” in 2015 with the famous track “I Don’t Fuck with You,” “I Decided” in 2017, and “Detroit 2” in 2020. Big Sean is praised for his hard work, ability to change up his style, and working well with other artists.

Over his career, Big Sean has been up for many awards, including BET Awards, MTV Music Awards, and even a Grammy. He also gives back to his community, especially focusing on helping young people in Detroit through his Sean Anderson Foundation.

Big Sean has made a mark not just in music but also in fashion, business, and promoting mental health. His story from a young guy rapping for Kanye West to becoming a major name in hip-hop shows his skill, determination, and influence in the music world.

Big Sean’s Challenge: Redefining Hip-Hop’s Hierarchy

‘Whole Time (Freestyle)’ is more than a track; it’s Big Sean’s claim to a seat at the table with hip-hop’s elites. Through intricate beats and sharp lyricism, Big Sean positions himself as a formidable contender against Kendrick Lamar, Drake, and J. Cole.

As Big Sean throws down the gauntlet with ‘Whole Time (Freestyle),’ the rap community stands at the brink of a new era.

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